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Staying at home equals looking inside. It’s looking at your house and at yourself. Being on lockdown has moved people to self-care. Which means more than exercising at home or wearing pajamas to your home office. The pandemic has seen a revival in skincare trends.
Self-care has turned people towards beauty and skincare. Taking care of your body and skin has become trendier than ever. It’s the idea of creating your own SPA. When you can’t go to your beautician or your cosmetician, it’s time to become one. So, what have been the Covid-19 skincare trends? It depends on the generation you ask it to.
This is a 100% Instagram-made trend. Derived from the selfie, people take care of their bathroom shelves to show case their beauty products. It’s pictures of shelves, sink tops, and closets. The #shelfie indeed. It started with Instagram influencers and there seemed to be only one rule: the more, the merrier.
The #shelfie homepage on Instagram
In 2021, the question has become: is this skincare trend in or out? It depends on who you ask. Matt Woodcox is an Instagram influencer whose online handle is dirtyboysgetclean. He’s definitely a believer in the #shelfie. His pictures are filled with bottles and jars, sometimes up to 81. The Glamour writer knows how to fill his shelf.
But not everyone agrees. In fact, this skincare trend has its downsides. Here are some critics:
  • It’s not eco-friendly. In fact, many beauty products come in plastic containers.
  • People who watch might have a decrease in their self-esteem. The #shelfie says that if you don’t have all these products, you will never be cool.
  • The effect on the skin. In fact, applying a lot of products isn’t a guarantee of healthy skin
This last point brings us to the next skincare trend of 2021.

The skinimalism

This is the opposite of the #shelfie. In this case, the less, the better. This trend advocates for a targeted and minimal beauty routine. Aka, use fewer products, but better ones. According to Pinterest’s annual report, the trend in beauty is skinimalism.
According to Pinterest, people have more and more been looking for these keywords:
  • Natural remedies for shiny skin
  • DIY skincare
  • Facial yoga exercises
  • Everyday natural makeup
All these terms link back to a simpler skincare routine. Of course, this trend connects with the bigger concept of minimalism. This lifestyle promotes the necessary. You own what you need, nothing more. Everything around you has a purpose and meaning. If it doesn’t, throw it away. The same applies to beauty products. What will influencers like Matt Woodcox think?

Eye bags are sexy

Once again, social media influencers lead the charge. This skincare trend was born from TikTok, especially from the page of Sara Carstens. She was to first one to take the stigma out of the eye bags. Stop hiding them with makeup, she told her followers. It’s time to show them and perhaps, even underline them.
Indeed, this is a Generation Z trend. People born between 1990 and 2010 have decided to show their stress instead of hiding it. It’s a body positivity trend, without stigma and with all the (human) imperfections. To create eye bags, beauty influencers suggest using either dark lipstick or eyeshadow. Must colors are purple, brown, and dark blue.
“Eye bags have always made me insecure,” said Carstens to her followers, “and now I’ve decided to make them normal. And to start seeing the beauty in them. It’s time for acceptance.”
Older generations aren’t as excited. Eye bags aren’t sexy after years of hard work and insomnia, say the baby boomers. Who is right?

Skincare trend: in conclusion

Skincare trends change and evolve, depending on the platform. And on the generation. Still, as we continue to stay at home, these trends become relevant. Self-care is also a way to relax. Fragrant products, warm towels, and glass jars. Well-being isn’t only about the mind. It’s about the body too.
A trend that can help you in creating your SPA is the house plants one. Find out more here!
Mike Rubini

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Mike Rubini

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