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Customers love tailored experienced and products. The more something is customized, the more likely it is to work and attract the right client. It works for vacations, activities, and even vitamins. Indeed, welcome to the trend of personalized vitamins.

When health is at the center

When you open most people’s medicine cabinets, it looks like a mini pharmacy. There are multivitamins, fish oil, probiotics, and entire collections of jars filled with pills. Something is good for the skin, another focuses on raising the levels of vitamin C, while the other improves sight. Each and every pill in that mini pharmacy has a purpose and a cost. More importantly, each and every one fills the person’s needs.

Adding ingredients

Slowly but surely, new ingredients and supplements took over the market. It wasn’t just a bottle of vitamin C, not anymore. Now, customers were interested in adaptogenic herbs like ashwagandha, turmeric, and reishi mushrooms. These herbs could be incorporated into drinks and foods, so people found them easy to incorporate into their daily life. But, what are adaptogenic herbs?

Adding adaptogenic herbs

They are especially useful to fight stress and counteract its health risks. Also, they increase mental work capacity, enhance attention, and prevent fatigue. Our body doesn’t suffer. Instead, it relaxes.
study by MDPI confirms that this isn’t too good to be true. In fact, researchers found that adaptogens herbs promote general well-being, both mental and physical. Also, they are effective as a supplement for people who might take other medications. Plus, these herbs improve cardiovascular health and they help with mental clarity -especially useful for the elderly. After taking these herbs, people seem to be more productive and active.

So, what are these herbs? Let’s introduce four of these personalized vitamins:
  • Ashwagandha. This is an ancient medicinal herb, used for over 3000 years. Its benefits include reducing stress, the levels of sugar in the blood, and reducing cortisol levels. Allegedly, it’s also useful to improve fertility in men and it can have anti-cancer properties.
  • Shatavari. From the asparagus family, this adaptogen herb has anti-inflammatory and antioxidant properties. Allegedly, some of its advantages include boosting the immune system, and helping against kidney stones, and against ulcers.
  • Rhodiola rosea. Straight from the mountains of Europe and Asia, this herb helps against stress, fatigue, and the symptoms of depression. It also boosts creativity and productivity, perfect for people on the go.
  • Reishi Mushroom is a fungus with undoubtedly health effects, which is why it’s often used in personalized vitamins. Its benefits include boosting the immune system and fighting fatigue. Plus, these mushrooms have anti-cancer properties.
These four herbs are some of the main ingredients of personalized vitamins. All organic, natural, and with undoubtedly health benefits. Although always consult your physician before adding these supplements to your diet.

The health trend on the rise

Thanks to ingredients and supplements like adaptogens and herbs, people are paying attention to their health. And companies and investors are picking up on the trend.
For example, the beverage industry added functional drinks to its menus, filled with mood-enhancing benefits. The downside? People reported these beverages to taste bad and they are expensive, at least $4 for a tiny bottle. But any vitamin-based diet is expensive. When customers start adding minerals, herbs, and supplements, the bill raises. Hence, the opportunity of digital health to promote personalized vitamins.

Introducing digital health

Indeed, even this industry is starting to move online. Telemedicine companies have chosen to build their own compounding pharmacies and startups have started raising. Like the pharmacies-as-a-service Truepill.
This company launched in 2016 with the goal of modernizing healthcare. As the website states, “powering the future of direct-to-patient healthcare, we focus on unmatched access and convenience for patients. We have expanded our offering to include telehealth services and our own patient-facing brands.” And it worked, since Truepill appeared in Forbes’ 2019 “Next Billion-Dollar Startup” list.
Indeed, it seems like the healthcare industry is moving online. And it’s taking personalized vitamins with it.

Why it matters

The trend of personalized vitamins is a possibility for the healthcare and well-being industry. Customers are looking for options that are tailored to their needs and daily challenges. They are not looking to cure the issues. On the contrary, they are looking to prevent them. And, with the sector moving online, health has never been more accessible.
While digital health might be the future of this industry, are DAOs the future of jobs? Find out here!
Mike Rubini

Written by

Mike Rubini

CEO at