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There are some misconceptions about the definition of microgreens and in simple words, they are small plants with two little cotyledon leaves. Since they have developed from the seed without any additional fertilizers, they are very nutritious and packed with vitamins and antioxidants. Some scientists call them ‘functional food’ because they provide key nutrients necessary for our cells.

Why the trend?

Recently a lot of people had to stay at home due to COVID-19 and realized how dependent they are on store groceries. The other problem they faced was the difficulty of getting local-grown organic products that are healthier and could help strengthen their immune system. That is why microgreens are ideal for city residents that want to become farmers since they do not occupy a lot of space and once you set up your farm indoors it can work with minimal investments. Also, the rotation of three crops provides fresh organic greens every week and that is how you can grow fresh food and stay healthy in these unprecedented times.

What to sell

Building a micro garden has never been easier since all you need to buy is a microgreen growing kit with trays, seeds, and soil. The prices of these kits vary between $5 – 10 for small kits suitable for kitchens, to bigger ones for $ 70 – 120 that provide you with several different seed types and sometimes a self-watering system. These units are quite simple to set up since they need water and lights to grow. And a great money saver is to buy seeds in bulk since that makes them cheaper and enables you to scale your farm pretty fast. When your micro-farm starts to work, selling the product shouldn’t be a problem since product price goes from $22 – 40 per pound, and some estimates say that you could earn up to $ 17.8 per tray making it one the most profitable crops you can grow nowadays. Have in mind that you would be saving money for groceries since this way you would be able to grow greens and change your diet for the better. Microgreens that are the best for micro-gardens are radish, broccoli, cabbage, basil, arugula, and kohlrabi. All of them are versatile when it comes to recipes and are especially great for a vegan and vegetarian diet. They are used in high-end restaurants and street food corners since they provide a variety of flavors as well as texture, flavor, and color.

Business ideas

As we learned from monitoring forum conversations like this one, home businesses are becoming immensely important since people are losing their jobs due to lockdowns and food has never been more important not only for people but restaurants as well. A lot of commercial growers see chefs as their best customers, but lately, there is a growing number of people who want to eat greens at home and all of them could become your new customers. Big players in the space include Hamama and Madar.
Mike Rubini

Written by

Mike Rubini

CEO at