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It’s no secret that the world of art is changing. And this is the latest trend, 100% digital.
Generative art is only the latest glamorous trend in the industry. In fact, we’ve already talked about NFTs. And blockchain technology is crucial to this virtual success.
What is generative art?
The simple answer is: the artist inputs creative criteria into computer software. And the computer produces the final piece of art, following the creator’s instructions. It’s modern technology applied to the world of art.
Since it’s all digital, generative art creates new aesthetics. It produces forms, shapes, hues, and patterns that Giotto could only dream of. A key advantage for the artist is that it doesn’t take them months to generate a new piece. For example, Leonardo da Vinci painted The Last Supper in four years. With new software, a piece is ready in minutes.
And, even better for the customer, new platforms allow you to customize your order. Or to have a final, creative surprise.
Art on demand
The website Art Blocks is a perfect example of generative art for the masses.
As the platform itself writes, “You pick a style that you like, pay for the work, and a randomly generated version of the content is created by an algorithm and sent to your Ethereum account. The resulting piece might be a static image, 3D model, or an interactive experience.”Otherwise, it’s also possible to purchase any of the available digital art pieces, through the “Projects” category.
Even Etsy has stepped up its game, with tons of creators offering generative art. In this case, you can customize your order and, more often than not, your piece is unique. It’s your print, your video, or your meme. Indeed, a collector’s dream.
Blockchain & generative art
Buyers who use the website Art Blocks must have a MetaMask account to purchase their favorite art piece. What is this about? It’s a crypto wallet, which allows users to buy and sell cryptocurrency. It’s all digital, but with real and tangible value.
But MetaMask is only one example of this trend. In fact, more and more digital wallets and blockchain technology are taking over supply and demand. Take for example the NFTs, or non-fungible tokens. This cryptocurrency is already used in the art world, selling tons of digital art per day.
Since blockchain is a safe and secure payment method, more and more customers are choosing it. And so are the creators and suppliers.
Although NFTs especially, have their challenges. As the industry’s blog Art Nome writes, “minting NFTs has been found to be energy inefficient and damaging to the environment. This has created a division and friction among creatives.” Hence, the battle for green non-fungible tokens.
In conclusion
As with any newborn technology, generative art and blockchain have their challenges. But it seems like this relationship is meant to last. It’s the perfect pairing. Surely, more and more platforms and software will conquer the market.
